************************************************************************* *** INT'L JOURNAL OF INTERNET MARKETING AND ADVERTISING (IJIMA) *** *** CALL FOR PAPERS *** ************************************************************************* The diffusion of Internet has transformed the marketing paradigm from physical offerings to the virtual marketplace, from a predominantly one-way broadcast model to a totally interactive and real-time relationship. The innovation generates enormous interests in the opportunities and challenges of Internet marketing and advertising among businesses, governments, legislators, consumers, and academic researchers. Despite the crash of dotcoms in late 1990s, more and more enterprises are creating their own business presence in cyberspace on the Web as a path to achieve excellence. Many companies are searching the best business models for the digital economy. The International Journal of Internet Marketing and Advertising invites articles representing synergy between academic and business, theory and practices to help executives to manage the transformations and improve profitability of their enterprises. The IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications on associated processes, products, and services. Emphases will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics. The journal publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. We welcome both submissions and inquiries from potential authors. Questions should be addressed to the Editor-in-Chief, Prof. Dr. Eldon Y. Li, at . To submit a paper, please follow the guidelines in the "Submission of papers" section described on the IJIMA homepage at .

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