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Call for Papers (Vol. 2,
No. 2)
Special Issue focusing on:
"Future Directions
for Digital Business Management"
to be published in April 2005
in the
International
Journal of Internet Marketing and Advertising
(IJIMA)
ISSN 1477-5212
Guest Editors
Richard F. Beltramini, Wayne State University
Kenneth R. Evans, University of Missouri-Columbia
Robert E. Kleine, III, Ohio Northern University
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The International Journal of Internet Marketing and Advertising
is pleased to announce a special issue addressing future directions for
digital business management scheduled for publication in the July 2005
issue.
Background Information
The pace of change in internet marketing and advertising leaves many
other areas of business management at the starting gates. While many marketers
are well into their first or multiple generations of various applications
of internet marketing and advertising, the real questions that seems to
be left on the board room table is where are these applications going and
what will be the landscape of internet assisted/integrated/dominated business
practice five to ten years from today. What is going on now in terms of
breakthrough academic and/or practitioner conceptual frameworks/research/practice
that is likely to play a dominant role in determining business performance
in the future?
Examples of Topics Include:
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New performance metrics and/or approaches to using performance metrics
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Approaches to market opportunity analysis
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Innovative techniques for identifying unmet/underserved needs
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Alternative e-business classification schemes
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New approaches for customer - e-business interface (e.g., design, customization,
community)
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Innovative pricing applications
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Site branding and management
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Innovative applications of delivery (e.g., bricks and clicks)
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Approaches to stimulate innovation in internet applications
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Innovative applications of technology
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Interface between conventional and internet sources of communication (e.g.,
new thoughts on communication strategy integration)
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Public policy issues with the increased blurring of media and digital realms
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New approaches to providing site assurance
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New thoughts/empirical evidence on the strategic use of hot links
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Global market challenges in internet marketing and advertising
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Internet applications for integrated business systems/solutions
Submission Instructions
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Electronic submissions are required. Manuscripts in MS-Word or PDF format
may be e-mailed to Dr. Rob Kleine,
Guest Editor, E-Mail: [email protected]
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Each paper will undergo two rounds of double-blind reviews. Any paper that
fails to meet the required revision after two rounds of reviews will be
rejected unless only minor changes are needed.
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A submitted paper must not be under the review of any other journal.
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Please specify "FDBM Submission" in the Subject of your e-mail message
to which your submission is included as an attachment.
Important Dates
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December 8, 2003: Due date for full-paper submissions to International
Journal of Internet Marketing and Advertising: Special Issue on Future
Directions for Digital Business Management
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January 14, 2004: Outcomes of initial screening are returned to
authors; papers invited for resubmission are given approximately 5 weeks
turnaround time.
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February 20, 2004: Due date for resubmission of papers invited for
resubmission
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March 22, 2004: Outcomes of formal reviews are sent to authors of
all papers; papers requiring revision are given approximately 5 weeks of
turnaround time.
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April 28, 2004: Due date for resubmission of papers requiring revision.
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May 28, 2004 outcomes of 2nd-round of formal reviews are sent to
authors.
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July 1, 2004: Due date for properly-formatted copies for all accepted
papers.
For more information on the Journal, please visit the IJIMA
web site:
http://www.icebnet.org/ijima.html
Download this
CFP: <http://www2.onu.edu/~r-kleine/JIMA-Call-For-Papers.pdf>