Call for Papers (Vol. 2, No. 4)

Special Issue focusing on:
"Internet Marketing and Advertising in Retail Industries"

to be published in October  2005
in the
International Journal of Internet Marketing and Advertising (IJIMA)
ISSN 1477-5212

Guest Editor 
Dr. Suzan Burton 
Macquarie Graduate School of Management 
Macquarie University 
Australia

From a promising beginning, Internet retailing (or e-tailing) has fallen short of early projections of its success, in both penetration and total sales. Despite huge media and public interest and an enormous amount of investment into online retailing, the number of successful Internet retailers remains low, and the list of online failures continues to grow. Is this a passing stage as the channel develops? Are there key lessons for prospective e-tailers from the successes and failures to date? Are there significant individual or country differences that may limit the growth of online selling to certain consumer segments, and to particular product or regional markets?

This special issue is aimed at exploring the use of the web by e-tailers and retailers to raise awareness, create preferences, build demand, and/or sell products. Lessons from empirical, case studies or theoretical analysis can hopefully provide insights into the factors that predict success in selling products on-line, and/or in using the web to boost offline sales.

Topics may include, but are not limited to:

Original contributions and thoughtful position and case study papers, from both research and industry, are welcome.
Submission of papers :  May 31, 2004
Notification of acceptance : January 2005
Publication schedule : (Vol.2, No.4) : October 2005
Electronic submission in Word 6.0+ or PDF format is required.  Please follow the guidelines detailed under �Submission of papers?on the IJIMA Website.  Papers must not have been published, accepted for publication, or presently be under consideration for publication elsewhere. A standard double-blind review process will be used to select papers.

For any questions and article submissions, the special issue editor can be reached at:

Dr. Suzan Burton
Guest Editor: IJIMA
Macquarie Graduate School of Management
Macquarie University
NSW 2109
Australia

Ph: 61 2 9850 9967
Fax: 61 2 9850 9019
[email protected]

For more information on the Journal, please visit the IJIMA website:
http://www.icebnet.org/ijima.html