Special Issue focusing on: to be published in Winter 2006 Guest Editors |
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Background Information
The current information revolution in business creates many new opportunities in global electronic marketing and advertising. Nevertheless, there seems to be many challenges and pitfalls with potential harmful consequences for society, markets, buyers and sellers and customers. We can glimpse new and powerful electronic business models emerging globally. Because of the advent of vastly more efficient marketing and advertising modes, many scholars see great challenges ahead by the use of internet technology. However, few marketing scholars and business ethicists have addressed the ethical and social consequences of the new technologies.
Therefore, a special issue on Ethical Issues in Electronic Marketing and Advertising will be featured by the International Journal of Internet Marketing and Advertising with the aim to focus on ethical theory and research on new and previously ignored ethical themes and problems in electronic marketing. Such ethical themes include: computer ethics, ethics codes and legal regulation of marketing and advertising professions, ethical issues pertaining to relationships between business and individual customers, ethics in business-to business relations, ethics of public policy and legal regulation of electronic business, as well as general considerations of the theoretical and practical methods of addressing ethics in internet and computer technology.
Contributions are invited to address all aspects of business ethics of electronic marketing and advertising. This includes, but not limited to, the following thematic key-words for contributions:
Important Dates
Submission of papers : September 15, 2004
Notification of acceptance : June 2005
Publication schedule : (Vol.3, No.1) : January 2006
Submission Instructions
For any questions and article submissions, please contact the
special issue editors:
Associate Professor Jacob Rendtorff
at [email protected] or Professor Jan Mattsson at [email protected]
For more information on the Journal, please visit the IJIMA
website:
http://www.icebnet.org/ijima.html