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Special Issue focusing on:
to be published in Spring 2006
Guest Editors
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The International Journal of Internet Marketing and Advertising is pleased to announce a special issue addressing cross-cultural issues in e-Advertising. The target publication date for this special issue is Spring 2006.
Background Information
Thanks to the advances in communication technologies, the world is becoming increasingly boundary-less. In the virtual world, physical distances no longer matter, and consumers from around the globe share their view points more commonly than ever before. As we change the way we communicate with one another, we will also need to change the way persuasive messages are composed and delivered. This transformation makes it an exciting time for advertising academics and practitioners to re-think how electronic communication can be used to not only reach Americans, but consumers throughout the world. The purpose of this special issue is to stimulate interest and research on the practices and theory of e-Advertising in a global community. Conceptual work or manuscripts based on empirical studies are welcome.
Important Dates
Submission Instructions