Call for Papers (Vol. 3, No. 2)

Special Issue focusing on:
"Cross-Cultural Issues in e-Advertising"
(Submission deadline: 15 December, 2004)

to be published in Spring 2006
in the
International Journal of Internet Marketing and Advertising (IJIMA)
ISSN 1477-5212

Guest Editors 
Wei-Na Lee, The University of Texas at Austin 
Terry Daugherty, The University of Texas at Austin

The International Journal of Internet Marketing and Advertising is pleased to announce a special issue addressing cross-cultural issues in e-Advertising.  The target publication date for this special issue is Spring 2006.

Background Information

Thanks to the advances in communication technologies, the world is becoming increasingly boundary-less. In the virtual world, physical distances no longer matter, and consumers from around the globe share their view points more commonly than ever before. As we change the way we communicate with one another, we will also need to change the way persuasive messages are composed and delivered. This transformation makes it an exciting time for advertising academics and practitioners to re-think how electronic communication can be used to not only reach Americans, but consumers throughout the world. The purpose of this special issue is to stimulate interest and research on the practices and theory of e-Advertising in a global community. Conceptual work or manuscripts based on empirical studies are welcome.

IJIMA encourages both academics and practitioners from diverse disciplines interested in expanding the body of knowledge of this intriguing area to submit manuscripts. Topics that would be appropriate for this special issue include, but are not limited to:


Important Dates


Submission Instructions

Original manuscripts that have not been published, accepted for publication, or presently under review for publication elsewhere may be submitted electronically to either of the guest editors by December 15, 2004. A complete submission must include three separate MS-Word files: (1) the cover letter, (2) the title page, and (3) the manuscript without authors’ names. See http://www.icebnet.org/ijima.html for further information.

Guest Editors

Wei-Na Lee, Ph.D.
[email protected]
and
Terry Daugherty, Ph.D.
[email protected]

Department of Advertising
College of Communication
The University of Texas at Austin
1 University Station A1200
Austin, TX 78712

For more information on the Journal, please visit the IJIMA web site:
http://www.icebnet.org/ijima.html