International Journal of Internet Marketing and Advertising (IJIMA)
Published by Inderscience Enterprises Ltd., Geneva, Switzerland
ISSN (Online): 1741-8100 - ISSN (Print): 1477-5212
Listed in ABI/INFORM, Cabell's Directory, Computer and Information Systems, Management and Marketing Abstracts, Scopus, Scirus

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Journal Scope: To report current and emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications.

Unique Feature: A multidisciplinary journal covering working and potential theories and applications of information and media technologies in marketing and advertising process of a modern business.

Call for Papers

The diffusion of Internet has transformed the marketing paradigm from physical offerings to the virtual marketplace, from a predominantly one-way broadcast model to a totally interactive and real-time relationship.  The innovation generates enormous interests in the opportunities and challenges of Internet marketing and advertising among businesses, governments, legislators, consumers, and academic researchers.  Despite the crash of dotcoms in late 1990s, more and more enterprises are creating their own business presence in cyberspace on the Web as a path to achieve excellence.  Many companies are searching the best business models for the digital economy.  The International Journal of Internet Marketing and Advertising is a double-blind refereed and authoritative reference. It invites articles representing synergy between academic and business, theory and practices to help executives to manage the transformations and improve profitability of their enterprises.  The IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications on associated processes, products, and services.  Emphases will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.  The journal publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries.  We welcome both submissions and inquiries from potential authors.  Questions should be addressed to the Editor-in-Chief, Dr. H.J. Rebecca Yen, at <> or <hjyen @>.  To submit a paper, please follow the guidelines in the "Submission of Papers" link on the IJIMA homepage. 

The coverage of IJIMA includes, but is not limited to, the following subjects:

  • Advertising on the Net
  • Agency relationship management
  • B2B marketplace
  • Channel management
  • Collaborative marketing
  • Consumer behaviour
  • Creativity in Web marketing and advertising
  • Customer relationship management
  • Direct marketing
  • Effectiveness in marketing and advertising
  • E-service management
  • Ethics in marketing and advertising
  • Globalisation issues
  • Human resources management
  • Innovation and product development
  • Internet branding
  • Internet security and privacy issues
  • Knowledge management
  • Market intelligence analysis
  • Marketing research
  • Marketing strategies
  • Migration from marketplace to marketspace
  • Online community management
  • Pricing strategies
  • Product evaluation
  • Promotion
  • Public relation
  • Sales management
  • Service marketing on the Net
  • Service quality
  • Service/product quality management
  • Trust on the Net
  • Editor-in-Chief
    Prof. Dr. H.J. Rebecca Yen
    College of Technology Management
    National Tsing Hua University
    E-mail: hjyen @

    Founding Editor
    Prof. Dr. Eldon Y. Li
    University Chair Professor
    College of Commerce
    National Chengchi University, Taiwan &
    Orfalea College of Business
    California Polytechnic State University
    San Luis Obispo, California, USA
    E-mail: eli @

    For more information on the Journal visit the IJIMA Web site:

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