Editor-i-Chief
Prof. Dr. H.J. Rebecca Yen
College of Management, National Central University, Taiwan
hjyen @ mgt.ncu.edu.tw
Founding Editor
Prof. Dr. Eldon Y. Li
University Chair Professor, College of Commerce, National Chengchi University, Taiwan & Orfalea College of Business, California Polytechnic State University, San Luis Obispo, California, USA
eli @ calpoly.edu
Associate Editor (Advertising)
Prof. Dr. Jef I. Richards, Chair of Advertising Department, University of Texas at Austin, USA
Prof. Dr. George Zinkhan, Coca-Cola Company Professor of Marketing, University of Georgia, USA
Associate Editors (e-Service)
Prof. Dr. Veronica Liljander, Chair of the Department of Marketing and Corporate Geography, Swedish School of
Economics and B.Adm.,
Finland
Dr. C.K. Bennett Yim, University of Hong Kong, Hong Kong
Associate Editors (Marketing)
Prof. Dr. George J. Avlonitis, Athens University of Economics and Business,
Greece
American Editor
Dr. Ward A. Hanson, Stanford University, USA
Asia Pacific Editor
Prof. Dr. Mark Gabbott, Head of Department of Marketing, Monash University, Australia
European Editor
Prof. Dr. Dale A. Littler, Dean of Management Studies, Manchester School of Management, UMIST, UK
Editorial and Advisory Board