Product Oriented Thinking and Expert Knowledge in Consulting Services (Track 2, Session 3)
Author(s) :
Jyri Naarmala (University of Vaasa, Finland)
Ville Tuomi (University of Vaasa, Finland)
Abstract : This article focuses on problematic field of creating service products out of expert knowledge, especially within the field of consulting in the field of IT. This article seeks answer to basic question: �under what circumstances producing products out of expert knowledge is most efficient?�. Here a theory creating, conceptual-analytical approach is used, while encouraging theoretical discussion towards common concepts known as product, consulting and expert knowledge. In this article a new theoretical framework is constructed, based on previous studies and theories within the fields of consulting and product oriented thinking, as well as in areas where business capital lies in expert knowledge. In general, it appears that product oriented thinking and it�s applications in business context appears to be a question of organizational maturity. Although services have been around for a while, it seems that when comparing these with product development techniques and traditions, there seems to be some catching up to do.

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