Track 1, Session 13:

    Chair:     Professor Tarja Tiainen , University of Tampere, Finland

 
The Role of Customer Participation in Creating e-Service Value (Abstract)
Kristina Heinonen (Hanken, Finland)
 
 
Building a Customer Value Model in Mobile Communication Business (Abstract)
Mikko Pynn�nen (Lappeenranta University of Technology, Finland)
Jukka Hallikas (Lappeenranta University of Technology, Finland)
 
 
An Analysis of M-Commerce Services in Digital Content Markets: Six Societal Environments Effecting M-Commerce (Abstract)
Merja Taipaleenmaki (University of Tampere, Finland)
 
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