Track 1, Session 14:

    Chair:     Dr. Raija J�rvinen , National Consumer Research Centre, Finland

 
The Selected Implications on Effects to Traditional Business Sectors of Increasing Marketing in WWW � tentative findings (Abstract)
Lea Ahoniemi (University of Tampere, Finland)
Maria-Riitta Ahoniemi (University of Tampere, Finland)
 
 
Investigating the Effect of Consumer Traits on the Relative Importance of TAM Constructs in an E-Commerce Context (Abstract)
Thijs L.J. Broekhuizen (University of Groningen, Netherlands)
Eelko K.R.E. Huizingh (University of Groningen, Netherlands)
 
 
Perceived Attraction of Online Communities among Elderly People (Abstract)
Tuula Mittil� (Turku School of Economics, Finland)
Maria Antikainen (Tampere University of Technology, Finland)
 
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