Shaping Business Strategy in a Networked World

 
           
   
Part II

 

A Comparison of Brand Loyalty in Online and Physical Channels: An Empirical Application to Supermarkets
Javier Cebollada ( Spain ) 229

A Defection Detection Procedure Using SOM and Markov Chain: A Case of On-line Game Providers
Kyunghee Chae, Heeseok Song, Juchoel Choi ( Korea ) 233

A Global Comparative Study of Online Auction Markets
James K. Ho ( USA ) 239

A Model of Customer Lifetime Value Consider with Word-of-mouth Marketing Value
Yongmei Liu, Zhenjun Zhao, Yanlong Zhang, Hongjian Lu ( China ) 245

An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance
Jashen Chen ( Taiwan , China ) , Russell K.H. Ching ( USA ) , Eldon Y. Li, Yiling Liao ( Taiwan , China ) 249

An Intelligent Model for Stock Investment with Buffett Strategy, Classifier System, Neural Networkand Linear Programming
Anping Chen, Weili Lin, Yenchu Chen ( Taiwan , China ) 255

Analysis of Costs, Benefits and ROI of CRM Implementation
Lun Hou, Xiaowo Tang ( China ) 261

Comparing Sales Strategies Using the Markov Chain Relationship Model
Bocheng Chen ( China ) , W.H. Ip ( Hong Kong , China ) , Peng Sheng ( China ) , H.L. Yu ( Hong Kong , China ) 266

Consumers' Trade-Offs of Online Auctions Alternatives - An Application of Conjoint Analysis
Hector Mingta Tsai, Yichen Li ( Taiwan , China ) 272

Cross-Cultural Differences of Online Store Image Perception and Customer Purchasing Intension
Qinyu Liao, J.P. Shim ( USA ) 278

E-Business Adoption in Marketing and Its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses
Edward W.N. Bernroider, Alexander Hampel ( Austria ) 284


Extreme Availability: Determining the Limits of Availability in Commercial Systems
David W. Coleman, Todd W. Mummert ( USA ) 290

Impact of Internet Banking on Customer Satisfaction and Loyalty: A Conceptual Model
Thanh Nguyen, Mohini Singh ( Australia ) 298

Internet Shopping Behavior among Singaporeans: Gender and Educational Issues
Hui Tak Kee, David Wan ( Singapore ) 304

Markov Chain-based Clustering Analysis of Customers and WebPages
Changshou Deng, Pie Zheng, Yanling Yang, Bingyan Zhao ( China ) 309

Modeling Competitive Diffusion Process in Japanese ADSL Service Market
Nozomi Nakajima, Jian Chen ( Japan ) 314

Neural Networks Based Integrated Evaluation Method for the Effectiveness of CRM
Qingliang Meng, Qinghua Kong, Yuqi Han, Jie Chen ( China ) 320

Successful Customer Relationship Management: Antecedents and Imperatives
Frederick L. Capossela ( USA ) 325

Supporting Small Businesses' Penetration of New International Markets - Practitioner's Approach
Jaroslav Jandos ( Czech Republic ) 329

The Design of a Lean CRM Software Process Model
Bocheng Chen ( China ) , W.H. Lp ( Hong Kong , China ) , Yuebo Zhou, Bing Liang ( China ) , H.L. Yu ( Hong Kong , China ) 335

The Development of RFID in Healthcare in Taiwan
Frank Kuo, Yuehching Lee, Chuan Yi Tang ( Taiwan , China ) 340

The Glance of an Observer on the War of Brands of Food Products
Carlos Alberto Gon?alves, Daniela Ferro de Oliveira, Renata Fabiana Ferreira, Karina A. Pereira Garcia Coleta ( Brazil ) 346

Theoretical Framework of Empirical Study on Consumer Behavior in Web-Based Commerce
Yuming Zhu, Peng Guo ( China ) 355

Willingness to Pay for Digital Services: Challenges for Future Research
Herbjorn Nysveen, Per E. Pedersen ( Norway ) 359

Working Mechanism and Structure of Customer Services Support System
Qingguo Wang, Shuqin Cai, Yuhua Zhou, Kaichun Liang ( China ) 364

   
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