Proceedings of the Fifth
International Conference on Electronic Business
(ICEB 2005)
 
Theme: Enhancing Logistics and Supply Chain Competence through e-Business
 
December 5-9, 2005
Sheraton Hotel and Towers, Hong Kong
 
ISSN: 1683-0040
 
Edited by
Waiman Cheung & Timon C. Du


Table of Contents

Full Proceedings Book (976 pages)

Proceedings Book Cover


Application of RFID

 


 The Study on RFID Security Method for Entrance Guard System 
              Y.C. Hung, C.W. Tsai, C.H. Hong

1


 Building Ubiquitous Computing Environment by Using RFID in Aircraft MRO Process 
              Cheng-Yuan Ku, Yi-Wen Chang, Mi-Cheng Lu, Shu-Fang Chiu

7


 Outbound Delivery Using RFID in Sap System
              Sheng Wang, Dong Wang

11


 RFID Technology Enhancing Supply Chain Competence and E-Business: An Opportunity or a Threat?
              Guilin Wang, Elsie S.K. Chan

17


Application of Technologies in Health Cares

 


 Applying Information Technology to Patient Safety Reporting System
              Wei Lin, Hung-Hsiang-Shui Liu, S.S.H. Liu, A-Cgou Chou, I-Chun Lin, Hei-mei Hsu

28


 Adoption of Wireless Handheld Technology: A Case of Queensland Healthcare 
              Raj Gururajan, Abdul Hafeez-Baig, Clint Moloney

33


Collaborative Commerce

 


 Collaborative Forecasting under CPFR® 
              Henry C. Co, Juanita Roxas

41


 Contextual Bundling and E-Commerce: Strategizing for Online Bundle Formulation
              Gaurav Mittal

47


 Managing Coordination Costs of Interorganizational Relationships: An Analysis of Determinants
              Geng Zhang, Zhenyu Liu

54


 A Proposed Framework for Influencing Factors of Partnership in E-Taiwan Collaborative Commerce
              Hsueh-Foo Lin, Feng-Ling Huang, Meng-Yu Lin

59


Customer Relationship Management

 


 A Proposed Model of the Effects of IT Diffusion on Organizational Absorptive Capacity and
 CRM Innovation Success 
              Ja-Shen Chen, Russell K.H. Ching, Leonardo Legorreta

63


 A Customer-Support Knowledge Network Integrating Different Communication Elements for
 an E-Commerce Portal Using Self Organizing Maps 
              Tapati Bandopadhyay, Pradeep Kumar 

71


 A Study of Online Customer Loyalty Based on the Theory of Planned Behavior  
              Chi-I Hsu, Bing-Yi Lin, Chaochang Chiu

78


 Business Value of E-CRM: A Multi-Case Study of Applications in
 Manufacturing and Service Industry of Taiwan  
              Chiung-Fen Huang, Lin Chao Jun

87


 SWIS: Web-based Intelligent System of Intellectual Capital for SME in Thailand 
              Anongnart Srivihok, Dencho Batanov, Wongkot Pojpongsan, Hathaichanok Kornchee Sasithorn Mongkolsripattana, Orawan Watchanupaporn

91


Data Warehousing and Data Mining

 


 Application of Business Intelligence Techniques in China Telecom 
              Haigang Li

101


 An Initial Design of a Website Snapshot Management System

 David Chao

105


 Setting up Extended Enterprises: A Data Aspects Framework
              Frank Goethals, Jacques Vandenbulcke, Wilfried Lemahieu, Monique Snoeck

109


 Designing And Implementing An Online WebGIS-Based Decision Support System 
              Lihua Zhao, Hongwei Lu, YouSheng Yu

117


 The FZ Strategy to Compress the Bitmap Index for Data Warehouses 
              Ye-In Chang, Chien-Show Lin, and Hue-Ling Chen

125


 Feature Reduction for Product Recommendation in Internet Shopping Malls 
              Hyung Jun Ahn, Jong Woo Kim

132


Decision Support & Group Systems

 


 A Global Decision Support System for Garment Manufacturing by Using Genetic Algorithm 
              Rong-Chang Chen, Shiue-Shiun Li, Ying-Hua Chen, Hsin-Lan Lin

138


 Rough Set Approaches to the Problem of Supplier Selection 
              Shi-jing Wang, Hua-an Hu

144


 An Approach to Integrate Heterogeneous Data Sources 
              Chaiyaporn Chirathamjaree

150


 A Web-Services-Based P2P Computing-Power Sharing Architecture 
              Chen-Sheng Wang, Po-Yu Yang, Min-Jen Tsai

156


 A Lagrangean Relaxation Based Scheme for Allocation of Bandwidth 
              Indranil Bose

167


E-Business Applications & Case studies

 


 Micro-Commoditization and Pay-As-You-Consume (PAYC) Model for
 Digital Entertainment Products – An Application
              Kirtiraj Mohanty, Pratap K.J. Mohapatra

172


 Causes and Effects of Online Industry M&A between International Internet Giants and
 Local Companies—Evidence from China
              Bin Qiu, Shaoqin Sun, Cunyan Fan, Shujen Chen

183


 Strategies for B2B Electronic Markets: Delivering Business Value to Buyers and Sellers 
              Chia Yao Lee

187


 How Smart Card Technology Could Be Used for Dynamic Pricing in Transportation Network? 
              Ting Li, Eric van Heck, Peter Vervest

193


 Introduction of 3rd Generation Wireless Services in a Multi-EnterpriseVPN Environment:
 Case of the Port of Rotterdam 
              L. F. J. M. Pau, H. Chen, P. van de Coterlet, R. A. Zuidwijk

200


 E-service in the Public Sector 
              Mehdi Asgarkhani

207


 E-business in Lithuania Transport Sector: Current Situation and Challenges Ahead 
              Rimantas Gatautis, Panagiotis Damaskopoulos, Philip Seltsikas

216


 Identifying Micro Projects for Improvement of E-Readiness of Sri Lanka 
              Velauthapillai Dhayalan, Reggie Davidrajuh

              219


E-Business Models and Enterprise E-service Architectures

 


 Online Transactions: Innovative Opportunities and Strategies 
              Peder Inge Furseth

224


 Benchmarking the Complementary Features of Online Auction Sites – A Survey 
              Gautam Gupta, Pratap K.J. Mohapatra, Mamata Jenamani

232


 The Web Performance of Different Types of Online Insurance Providers –
 A Wake up Call to Traditional Insurance Providers 
              Aki Ahonen

245


 Using GIS and CRM to Develop Intermediary Portal E-Business Model: The Case of Automobile Industry 
              Lihua Zhao

253


 Virtual Process and Data Flow: A Case Study 
              Nasrin Rahmati, Pankaj Periwal

260


 An e-Enabled Service Value Network for the Pharmaceutical Industry 
              John Hamilton, Willem Selen

267


E-commerce Management

 


 Do E-Business Investments Create Competitive Advantage:
 Perspectives from the Australian Banking and Financial Services Industry
              Sally Rao, Indrit Troshani

274


 The Critical Success Factors and Integrated Model for Implementing E-business in Taiwan’s SMEs 
              Chen Te Fu, Yi Chen Lan

279


 E-Markets and Changing Trends 
              Mohini Singh

290


 An Evaluation E-Commerce Performance in Hotel Businesses Using Balanced Scorecard
              Patthanid Cheangtawee, Prasong Praneetpolgrang, Natsapun Paopun

296


 Study on Risks of Medical Industry Ecommerce Based on Supply Chain Management 
              Shifeng Liu, Mincong Tang

299


 Analyzing the Role of Interorganizational Systems on Coordination Cost between Firms 
              Geng Zhang, Zhenyu Liu

304


 Consumers’ Adoption of B2C E-Commerce in Macao 
              Chang Boon Patrick Lee, Chun Yip Desmond Yuen, Sze Kin Ken Lee

308


 Understanding the Adoption of Business-To-Employee (B2e) Portals:
 An Experience of a Large Australian University 
              Md. Mahbubur Rahim, Lyfie Sugianto, Nusrat Shameem

316


 Considering the Cultural Issues of Web Design in Implementing Web-Based E-Commerce for
 International Customers 
              Kyeong S. Kang

323


 Successful E-Commerce: The Importance of Brand Management 
              Darlington Onojaefe, Andy Bytheway, Geoff Erwin

328


 The Effect of Online Feedback Mechanisms in Electronic Markets: A Field Study Perspective
              Her-Sen Doong, Ching-Kuang Hsieh

336


E-Learning & Innovations in Teaching

 


 Knowledge Modeling for Readiness Self-Assessment 
              Dunwei Wen, Ken Dickson, Fuhua Lin

340


 Assessing E-Learning Effectiveness: Developing Strategies for Pedagogy, Resources and Delivery 
              Indrit Troshani, Sally Rao

346


 Consensus of Corporate E-Learning System Stakeholders Regarding the Satisfaction of End-Users 
              Jae-Sik Kim, Hee-Dong Yang, Hye-Mi Um, Hye-Seung Kang

355


 The E-Learning Revolution: Opportunities for Higher Education in the 21st Century 
              Brendan McCarthy

362


 Knowledge Modeling for Developing Program Planning Agents
              Fuhua Lin, Qin Li, Dunwei Wen

366


E-Procurement

 


 Diffusion of Innovation: An Investigation of e-Procurement Assimilation in the Australian Public Sector 
              Kishor Vaidya

372


 E-Procurement – Process Based Conceptual Model 
              Jaroslav Jandos

378


 Analysis of Functionalities of Commercial Websites Used for Procurement:
 Implications on Design and Operations 
              Younes Benslimane, Zijiang Yang

386


 Why Do People Share Music Files in the P2P Environment: An Ethical Decision Perspective 
              Rong-An Shang, Yu-Chen Chen, Pin-Cheng Chen

392


Internet Marketing & Advertising

 


 Small Tourism Accomodation Distribution Patterns in Canada 
              David Gilbert, Simon Hudson

400


 Gauging Internet Buying Behavior – An Emperical Study on Indian Internet Users 
              A M Sakkthivel, Bishnu Priya Mishra

406


 The Mapping between Business E-Marketing Mix and Internet Consumers’
 Decision-Making Styles in E-Commerce 
              K.M. Sam, C.R. Chatwin

411


 Effective Internet Marketing: An Integrated Approach Used By Educational Institutions 
              Indrit Troshani, Sally Rao

419


 An Evaluation of the Fashion Web Sites in New Zealand 
              Winnie Wing Man Hui, John Paynter

425


 Competitive Strategies for On-Line Advertisement-Place Auction 
              E. Zhang

428


 Business Strategies For the New Zealand Online Fashion Industry 
              Winnie Wing Man Hui, John Paynter

433


 Research on Issues Related to Virtual Reality Representation in Online Shopping
 System –Experimental Study on Spatial Location Relations among Objects Based on
 Visual Attention Theory 
              Jiangyu Li, Haibo Yu

436


Internet Security and Privacy

 


 A Review of Copyright Protection Approaches in Electronic Commerce (Watermarking Method) 
              Seyed Kamal Vaezi

441


 Information Security Guidelines for Healthcare Institutions 
              Chao-Ming Chen

448


 E-Literacy in Pacific Asia 
              Nena Lim, Colin Ferguson

452


 Using the Balanced Scorecard to Evaluate the Value of Information Assets in
 Security Risk Management of Medical Care 
              Bo-Jie Juang, Hung-Wei Lin

457


 Integrated Multilevel Intrusion Detection and Report System 
              Tung-Shou Chen, Puo-Iang Chen, Tian-Shing Wang, Yung-Hsing Chiu, Sheng-Li Lai

463


 Privacy-Preserving Decision Tree Classification over Horizontally Partitioned Data 
              Justin Zhan, Stan Matwin, Liwu Chang

470


 Privacy-Preserving Support Vector Machines Learning 
              Justin Zhan, Liwu Chang, Stan Matwin

477


 Privacy-Preserving Naive Bayesian Classification Over Vertically Partitioned Data 
              Justin Zhan, Stan Matwin, Liwu Chang

483


 Privacy-Preserving Sequential Pattern Mining Over Vertically Partitioned Data 
              Justin Zhan, Stan Matwin, Liwu Chang

489


 Mpdtn: A Novel Mobile Payment Scheme for Secure and Private Transactions 
              Kuen-Liang Sue, Chung-Hsien Tsai

496


 The Influence of User Characteristics and Experience on Ethical Opinions of Internet Marketing
              Sally Rao

505


 Determinants of Online Auction Participation: How Much Do Web
 Knowledge and Risk Perception Matter? 
              Sophia Wang, Jenny Tian

507


 The Conceptual Design and Implementing Web Services Security Framework for
 Ministry of Information and Communication Technology in Thailand 
              Pakpoom Prechapanich, Prasong Praneetpolgrang

511


 The Protection of Privacy in Internet Banking 
              Ziqi Liao

515


 Model of Information Security Engineering Based on SSE-CMM 
              Hong Yang, De-li Yang, Zhi Zheng

518


 Towards a Code of Cyberethics for a Municipality in South Africa
              Udo Averweg, Geoff Erwin

522


Knowledge Management

 


 Document Recommendation in Organizations with Personal Folders 
              Chiu-Wen Huang, Chin-Hui Lai, Duen-Ren Liu

528


 Application of Knowledge Management in Organizational Management 
              Seyed Kamal Vaezi

533


 Knowledge Management in Information Technology Help Desk:Past, Present and Future 
              Nelson K.Y. Leung, Sim Kim Lau

538


 An Empirical Assessment of the Performance Impacts of Is Support for Knowledge Management 
              Michael J. Zhang

546


 Knowledge Management in Small and Medium Enterprises: An Australian Study 
              Jun Xu, Shankar Sankaran, Ben Faranda

550


 Does Size Matter in Knowledge Management: A Comparison between Large Organizations and SMEs 
              Jun Xu, Mohamemd Quaddus, Shankar Sankaran, Ben Faranda

556


 Information Technology Management at a Religious Organization 
              Albert Huang

562


 Key Elements in an Effective Knowledge Management System: A Case Study Approach 
              Indrit Troshani, Sally Rao

563


 A Knowledge-Based Innovation for High Technology Industries and
 Applying to Cross Strait Marketplaces 
              Chen Te Fu

565


 Effective Knowledge Representation Through Data Modelling Approaches 
              Mik Kim, Wusheng Zhang

582


 The Building of a Knowledge Portal for Supply Chain Co-Evolving 
              Chian-Hsueng Chao

587


 Total Quality Management (TQM) Model for Knowledge Management
 Systems (KMS) in Thai Communities 
              Poonsook Janpen, Prasong Praneetpolgrang, Pong Horadal

593


Mobile Commerce & Business

 


 The Adoption of Mobile Short Message Services: Implications for Managing
 Value-Added Services in the Telecommunications Industry
              Ziqi Liao

596


 Isomorphism and Mobile Commerce Strategy 
              Wenshin Chen

599


 The Multi-Channel CRM Application Framework for M-Business Practices 
              Chian-Hsueng Chao

608


 Mobile Commerce Opportunities in the Airline Industry 
              Brian Masterson, June Wei

613


 User Acceptance of Mobile Payments: A Theoretical Model for Mobile Payments 
              Jiajun Jim Chen, Carl Adams

619


 Account Based Mobile Payment by Diffie-Hellman Key Exchange Protocol 
              Kuen-Liang Sue, Wen-Jr Wu

625


 Based on MIPv6 with Support to Improve the Mobile Commerce Transaction 
              Yen-Chu Hung, Zhong-Hong Hang, Chia-Wei Tsai, Chia-Hung Hong

631


 Exploring Customer Preferences on Mobile Services 
              Seung Baek, Jinwoo Kang, Woosuk Hong

642


Operations Strategy for E-commerce

 


 Enterprise Resource Planning and IT Governance in Perspective:
 Strategic Planning and Alignment, Value Delivery, and Controlling 
              Edward W.N. Bernroider, Alexander Hampel

645


 E-Grocery Shopping Trends in the U.S.
Jay Singh, S. Paul Singh, Uruchaya Sonchaeng

650


 Toward A New Operations Strategy in the Network Economy 
              Li Luo, Xuejun Xu, Minggan Li

658


 CBR Based Risk Management for Virtual Organization 
              Min Huang, Fei Xu, Xingwei Wang

662


 Minimizing the Sum of Squared Errors in Seasonally-Adjusted, Trend-Enhanced,
 Exponential-Smoothing Forecasting 
              Henry C. Co

667


 Trends in the Delivery and Utilization of Enterprise ICT 
              Jiri Vorisek

672


 Assessing of a New Customer Services System’s Use in Internet Environment 
              Chuan-hua Zhou, Bao-hua Zhao

681


 Using Adaptive Structuraction Theory to Study the Implementation of CIM Systems:
 A case study of TFT-LCD Companies 
              Jer-Wen Chen, Ho Chin-Yuan, Bo-chiuan Su

684


 Managerial Use of Broad Scope MAS Information – A Function of JIT and ICT: An Exploratory Study 
              Lanita Winata, Lokman Mia

689


 Integrating SPC and EPC for Multivariate Autocorrelated Process 
              Lee-Ing Tong, Chien-Hui Yang, Cheng-Yi Huang

692


Other Issues

 


 Discussions on the Environmental Strategies of SMEs 
              Sheng Li, Li Zhao, Haiying Zhang

 


 Value Chain Crossing Between SMEs and the Banking Industry 
              Daniel Beimborn, Sebastian F. Martin, Ulrich Homann

702


 The Impacts of Liberalization and Privatization in Taiwanese Electric Industry 
              Ming-Yuan Cho, Jung-chin Chen, Jong-ching Hwang

712


 Using Delone and Mclean’S Model to Evaluatethe Electronic Medical Library System of DOH 
              Tsuey-Yun Wenga, Jui-Pei Huang, Yen-Fang Hsu

718


 The Need for Business Law Co-Ordination in the Global Marketplace 
              Maree Chetwin

719


 A SCADA System Application in Load Management 
              Ming-Yuan Cho, Jung-chin Chen

725


 The Segmentation Talisman - ‘Consumption Pattern Strata’ 
              Dhrupad Mathur

729


 Dealing with Post-Kogeko 
              Hans M. Moonen, Arthur C. Oink

731


 Applying Information Integration Theory on the Modeling of Price Forecasting –
 An Example of Online Trading on Ebay 
              Hsueh-Foo Lin, Chia-Wei Yang, Ju-hsun Chang

738


 A Mining-Based System Framework for Deploying Knowledge Maps of Composite E-Services 
              Jia-Yuan Lee, Chun-Feng Lee, Chih-Kun Ke, Duen-Ren Liu

742


 Instructing with Advanced Collaboration Technology:
 Lessons Learned and Unexpected Transformations 
              John T. Nosek

747


 A Qualitative Analysis of Emerging E-Commerce Technologies and
 Their Effects on Changing Business Patterns 
              Nadir Ali Kolachi

750


Strategic Use of Ecommerce and Technology

 


 Strategic Application of E-Commerce for Customer Satisfaction:
 A Study with Small Businesses in Korea 
              Choong Y. Lee

755


 Adopting Electronic Commerce as a Competitive Strategy in Malaysian Electronics Smis 
              Kamal Jit Singh, Barry Ritchie, Jun Xu

759


 Value-at-Risk for e-business Project and Portfolio Appraisal and Risk Management 
              Stefan Koch

763


 Application Frameworks Technology in Theory and Practice 
              Wusheng Zhang, Mik Kim

769


 The Novel ICT Strategic Model for developing of ICT in Public Universities based on BSC 
              Ubonsin Poprom, Prasong Praneetpolgrang, Preang Kitratporn

777


Security, Trust, Privacy and Reputation in E-business

 


 The Impacts of National Cultures on Customer Relational Benefit –
 Loyalty Link: A Study of the Chinese Community 
              HsiuJu Yen, Eldon Y. Li, Yiping Song

781


 Consumers Trust in Online Shopping: The Case of Singapore 
              Hui Tak Kee, Mak Kok Sun

783


 The Relationships among Trust, E-Satisfaction, E-Loyalty, and Customer Online Behaviors 
              Tzy-Wen Tang, Chung-Hung Tsai, Wen-Ping Wu

788


Service Operations on the Web

 


 The Webquality Analyser: Benchmarking Industry Websites 
              John Hamilton, Roy Wybrow

795


 Managing Wireless Communications in Taxi Services 
              Ziqi Liao

804


 Assessing of a New Customer Services System’s Use in Internet Environment 
              Chuan-hua Zhou, Bao-hua Zhao

807


 Employee’s Acceptance of Process Innovations: An Action Research Approach 
              Michael Amberg, Steffen Möller, Ulrich Remus

810


 A Project-Based Model for Implementing BPR 
              Hong Ling, Wei Yuan, Zhengchuan Xu

819


 Modeling Business Process: Analysis of Goal-Oriented Approaches 
              Zhi Zheng, De-li Yang, Hong Yang

827


 A Quality Evaluation of Internet Banking in Thailand 
              Panan Leelapongprasut, Prasong Praneetpolgrang, Natsapun Paopun

832


 A Last-Minute E-Auction for Hotel Rooms 
              Vatcharaporn Esichaikul, Clemens Bechter, Le Thi Nhan

835


 A Comparative Analysis between SMEs and Large Companies
 in Relation to Integration Technologies Adoption 
              Hsin Chen, Ching-Fang Wu

839


Supply Chain Management & E-logistics

 


 Credibility Theory: A New Branch of Mathematics that Studies the Behavior of Fuzzy Phenomena 
              Baoding Liu

849


 Multi-Plant Assembly Planning Model in Collaborative Manufacturing and Commerce Systems 
              Yuan-Jye Tseng, Jia-Fong Jhang, Feng-Yi Huang

851


 An Overview of Reverse Logistics Management in the Australian Manufacturing Industries
              Dushantha Dissanayake, Mohini Singh

856


 Power, Relationship Commitment and Supply Chain Integration
 Between Manufacturer and Supplier 
              Baofeng Huo, Xiande Zhao, Jeff Hoi Yan Yeung

868


 Enhancing On-Site Maintenance Execution with ICT – A Case Study 
              Olli Lehtonen, Timo Ala-Risku

882


 Measuring Supply Chain Performance Based on SCOR:
 A Case Study of a Garment Company in Taiwan 
              Rong-Chang Chen, Shun-Chin Du, Yueh-Feng Hu, Siao-Bei Lin, Shiue-Shiun Li

896


 Fuzzy Random Traveling Salesman Problem 
              Yiwen Lu, Yaodong Ni

901


 The Quadratic Shortest Path Problem and its Genetic Algorithm 
              Linzhong Liu, Bing Wu, Yinzhen Li, Jianning Yu

908


 Moving Beyond the Dyad: Multi-Tier Supply Chain Integration in the Aerospace Industry 
              Andrew White, Zaher Mohdzain

914


 Building Co-Operative Supply Chain in Auto Parts Manufacturing Industry 
              Yong-Kyun Chung, Se-Hyung Cho, Seung-Chul Kim

921


 Structures and Technologies for Stepwise Implementation of Adaptive Supply Chain 
              Reggie Davidrajuh, Velauthapillai Dhayalan, University of Stavanger

925


 A Multi-Agent Approach Towards Collaborative Supply Chain Management 
              Xin Li, Sim Kim Lau

929


 E-Connectivity as an Enabler for Dynamically Networked Supply Chains –Exploratory Research Findings 
              Robert Ogulin, Willem Selen

936


 Design Distribution and Evaluation Model for Collaborative Design Chain 
              Yuan-Jye Tseng, Huei-Ling Tzeng, Yu-Hua Lin

944


Web Intelligence and Web Based Information Technology

 


 A Refinery of an Internet-Based Search Tool –
 Exploring Perceptions from Information Systems Practitioners 
              Michael Chau, Ivy Chan

947


 Using Header Session Messages to Filter-out Junk E-mails 
              Chih-Chien Wang, Sheng-Yi Chen

952


 An Adaptive Interface for Customer Transaction Assistant in Electronic Commerce 
              Chien-Chang Hsu, Zhen-Han Kuo

962


 Question analysis and answering system for the internet usages by
 using Ontology and Concept Weighting 
              Narroup Ragngam, Anongnart Srivihok

967


 Searching and Ranking the Suitable Web Services with the Ontology-Based Measurements 
              Chun-Jung Lin, T. Chin Lo, Fan Wu

971


 Authors Index